Vital Essentials

Who we are, what we do, and why we’re passionate about raw pet food.

We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials^®.

Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.

Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.

Our Mission

We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world.