PROTEIN: BUILDING BLOCKS

Protein is important to carnivores. It’s what builds strong muscles and fuels their energy. We are committed to a meat first philosophy for the best possible health for your dogs and cats.

CLOSER TO NATURE

It is our personal vision for premium pet food. Made with the highest quality ingredients and loaded with animal proteins, Essence® brings your canine and feline companions closer to nature. Animal proteins provide the building blocks of powerful muscles, strong bones, and healthy functions. Formulated from the very Essence® of nature, this is the next generation of pet food.

SUSTAINABLE SOURCES
CREATURES

The highest quality proteins from responsible and clean sources. That is the Essence promise. Our proteins are sourced from all over the world, bringing together ingredients that are specific from certain regions and using them to craft our unique recipes. Each recipe showcases the best of poultry, fish, and red meat. We choose the proteins that provide the healthiest nutrients and great taste for all your furry companions.

We use ingredients like Guinea Fowl, Turkey, Herring, Salmon, Boar, Lamb, and many more.

HEALTH AND FUNCTIONS

Dog & cat ancestors were wild

Dogs descended from a now-extinct prehistoric wolf. The modern gray wolf is the closest living cousin of the modern dog, having branched off from that common ancestor only 40,000 years ago. In fact the modern dog and the modern wolf share 99.96% of DNA. Our dogs are basically just super-social, people-friendly wolves. That also means dogs share nutritional needs with their wolf cousins as well.

Cats are of the family Felidae. This family includes all the big cats we are familiar with, such as lions, cougars, and tigers. Within that family is a group of smaller cats called Felis. It is from this group where the modern domesticated cat comes from. Cats still have the natural hunt instinct and dietary needs of wild cat species. Those wild cats were hunters and carnivores, and modern cats are no different.

So dogs and cats are essentially wild. In recognition of this, we created Essence to bridge the past with the present, and to provide for our cats and dogs a nutrition that’s closer to nature, the way nutrition was meant to be.

BENEFITS OF MEAT

Dogs and cats are a part of the order Carnivora. Thus, they are
biologically adapted to catch prey and eat meat. These animals do not farm or graze. The plant food that they do consume come from the stomach contents of the prey they catch, often which are herbivores. Essence recreates that diet. Our approach is always animal protein first. The way it was meant to be in nature.