SINCE CATS ALWAYS GET THEIR WAY, WE DECIDED TO PUT THEM TO WORK.
Cats are notoriously fussy when it comes to their food. And it isn’t just to test your patience. It’s biological. Cats are true carnivores. As such, nature demands they eat a diet based on animal proteins to thrive. That’s why our Physiologically Correct recipes always start with meats rich in complete proteins as the main ingredient. But it wouldn’t matter how nutritious our food is if your cat won’t eat it, so we tailor the taste of our recipes based on actual feline feedback to ensure it’s equally delicious. When we say our food is Co-Created by Cats, it isn’t just a slogan, it’s the secret to everything we make.
As we all know, cats are very particular about what they eat. And not just from a nutritional standpoint. If they don’t love the taste of something, they simply won’t eat it. So, to get the flavor of our recipes just right, we turned to the experts: actual cats. By co-creating our recipes with the cats who enjoy them, we learned that while some felines love their Boneless Chicken in Gravy with Sweet Potatoes, others enjoy Chicken with a flavorful helping of Duck, or even Anchovies. While other cats have more pescetarian tastes, and prefer their bowls filled with fish, like quality Tuna mixed with tasty Shrimp or Anchovies. Thanks to the extensive feedback we get from our feline focus groups, we’re able to create Physiologically Tuned™ recipes that are as delicious as they are nutritious.