The literal translation for Etta is “Head of the Household”. We believe that most dogs are the head of the household and therefore deserve the highest quality, best tasting treats. This is the core foundation of the Etta Says! brand. Our treats are made with 100% all natural ingredients from verified farms across the USA. We can tell you where our ingredients are grown and produced because quality is one of our highest priorities. The philosophy followed by every employee in our Treat Planet Family is if we are not totally comfortable feeding our treats to our beloved dogs, we are not going to feed them to yours!