Vital Essentials

Who we are, what we do, and why we’re passionate about raw pet food.

We’d prefer to simply talk about the joy that healthy dogs and cats bring to our lives. But, since you’re here, you might be looking for some details about Vital Essentials®.

Well, we’re a pioneer in the raw pet food industry. Our family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.

Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the U.S.A.

Our Mission

We believe that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. We also believe that, other than natural prey, we provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, we will leverage our God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants us or needs us will have a convenient and effective mechanism to access and procure our “World Class” pet food and treats, in the United States and around the world.

Vital Essentials Freeze-Dried Bully Sticks are nutritious snacks for your dog, made with 100% natural beef pizzle. Each...
For the pup who’s craving chicken! You’ll realize as soon as you open the bag that there’s nothing...
Looking beyond beef and chicken to add some variety to your pup’s life? Feed your dog’s inner hunter...
Give your dog a satisfying salmon snack with these healthy dog treats! Salmon dog treats have an intriguing scent and tempting...
These healthy dog treats are made from real green beef tripe, freeze-dried through our proprietary “slow” 48-hour process to retain the...
There are times when you deceive your dog a little: pretending to throw a tennis ball, telling them...
Our award-winning freeze-dried minnows dog treats are a hit worldwide! These fresh, whole minnows are freeze-dried to retain their nutritional...
Your dog deserves a duck delight! Freeze-dried duck dog treats are the perfect option for dogs with allergies to more...
C’mon — have a heart! It may sound icky to us, but organs have naturally high concentrations of...
These mouthwatering beef liver dog treats will delight your dog so much, you won’t be able to resist giving your...
Made from real turkey hearts and liver, these dog treats are heart-healthy and wholesome — and dogs everywhere...
After a full day of stalking and pouncing, your ferocious hunter has earned some delicious freeze-dried rabbit cat treats!...
These savory freeze-dried salmon cat treats are the purrfect way to treat your kitty like the king or queen they are! Salmon...
Earn your cat’s love and affection with the mouthwatering pull of these freeze-dried chicken breast cat treats!  The scent...
Fuel your feisty feline!  After a long day of stalking and pouncing and playing, your kitty deserves to...
After just one of these freeze-dried duck liver cat treats, your kitty will be purring with joy and cuddling...
See for yourself what makes our award-winning freeze-dried minnows the purrfect cat treats for any kitty! If you’re looking for simple and healthy cat...
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